Where has the meat industry gone?
Tumbleweeds and crickets are in high numbers across Australia as our meat industry flock to Germany for IFFA.
The first two weeks of May will see hordes of meat industry members from around the world embark upon the triennial pilgrimage to the motherland of smallgoods, innovation and trade shows; Frankfurt, Germany.
Crowds of Butchers, Smallgoods Makers, Meat Processers and many other personnel involved in the meat industry will attend the fair in exorbitant numbers. In 2013, the trade show saw 60,000 visitors through the doors; all eager to explore the innovative advancements that have been made by almost 1000 exhibitors, covering all aspects of the meat processing chain: from abattoir infrastructure to processing and cooking, as well as packaging and sales.
When you combine passionate industry devotees with hundreds of square meters of new toys (machinery) for their craft and surround them by thousands of people with the same enthusiasm and love as they hold for the meat industry, we can only imagine the excitement, buzz and sheer delight that fills each and every one of them. Like a seasoned model at Paris Fashion Week, Peter’s head spins as he enters the trade show with glee to explore the progression of the industry over the last three years, since the previous IFFA. Industry leaders in machinery and equipment for meat processing and smallgoods manufacturing have often caught Peter’s eye, and in past years, the return to Australia has brought the addition of new equipment to our facility in Moorabbin as well as some fresh thoughts and ideas on daily operations.
This year, Peter’s main focus of the trip is to identify areas for improved efficiency within our production. Lifting machines and other pieces of machinery that assist employees to complete the heavier aspects of their duties. Time saving systems and methods to enhance production flow will be areas of interest to Peter as he continues to develop the wholesale business at Moorabbin. Offering a wide range of products from fresh meat and value added meal solutions to cooked products and smallgoods mean that space is tight and daily requirements continue to grow as we meet the needs of our customers and continue to develop and improve our range.
The mass exodus of the Australian Meat Industry leads to what is inevitably a bit of a boys club catch up in Europe. Many women of the industry attend as well, however, it is quite clear that they are overwhelmingly out-numbered! This three-yearly event offers a fantastic networking opportunity among visitors from all over the world. With so much to see it is necessary to break the day up with coffees, snacks – primarily bratwurst, and beers of an afternoon; giving Peter an opportunity to catch up with industry friends from home as well as networking with others from around the world. Fortunately in years previous, Peter’s trips to Germany and Europe have allowed him to acquaint himself with butchers in England, France and other countries, and IFFA is a fantastic place to reconnect and discuss the international market. The trade show provides a platform for communication where visitors can understand and compare the similar opportunities and difficulties facing retail and wholesale butchers in all the corners of the world. Most of these conversations held over delicious German meals and local wine, of course. In a world that is becoming more international in every way, the community of IFFA is one of communication, collaboration, and commitment to the industry loved by so many around the world.
As Peter ventures to IFFA 2016, we wish him a wonderful trip, and hope from a business point of view, that he doesn’t go overboard with the company credit card and purchase too much extravagant machinery!