Australian Meat Industry Council - Ricky Hart Legend Award - Peter Bouchier
Peter Bouchier received the Ricky Hart Legend Award at this year's AMIC Award Night.
We are so proud of Peter and his achievements, here is the biography of Peter that was shared on the night.
Biography of AMIC Legend - Peter Bouchier
Peter Bouchier was destined to be a butcher. Growing up, his family home was next door to his parents butcher shop in Noorat- a small town in the Western District. At the age of sixteen he moved to Melbourne to start his apprenticeship at William Angliss.
Peter’s journey in retail butchery began when he and his wife Sue purchased a shop on Malvern Road, the very shop in which he had completed his apprenticeship. And so began the tradition that is Peter Bouchier – Butchers of Distinction.
The success of the company has not been without challenges. The late 80’s saw the rug pulled from beneath him as he was left without a retail space and was forced to relocate to Glenferrie Road, Malvern. Thankfully Peter and Sue were able to return “home” to a new store on Malvern Road, Toorak, reopening the doors in 1989.
The store has become an iconic destination for quality meat products and innovation. In 1999, Peter and Sue expanded the operation to include the David Jones store located in the Foodhall and in 2001, took up the challenge of operating the David Jones delicatessen.
2007 saw the development of a meat cutting room and small goods facility which currently services not only Peter's stores but other exclusive delicatessens and cafes within Melbourne, including many restaurants within Crown!
There is no doubt that Peter Bouchier is an industry leader. He has been a member of AMIC since 1983, he has been a Victorian Councilor for 20 years and a National Councilor since 2003.
Peter is an active advocate for butchers within Victoria, offering his time and advice to Primesafe and independent auditing organizations to enhance the industry and to support and guide independent local butchers. From talkback radio to newspaper articles, Peter is often called upon by the media to act as a spokesperson for the industry; with some of his infamous quotes put on repeat for example “The price of beef is so high that butchers are making more money on onions and carrots”. Peter is a regular on the judging panel at the Melbourne Show and for various William Angliss competitions, however, foregoes the invitation to conduct demonstrations - in recent years his son Tom has fulfilled these commitments.
Peter lives and breathes the industry. Like most here, the alarm goes off at 4.30am, six days a week, and it’s full on from there. His staff become an extension of his own family, and fellow butchers within the industry are among his closest friends. Peter is always willing to share his ideas and knowledge with whomever seeks advice or is in need of help. If anyone is looking for an honest answer, Peter will always give you his raw opinion. It is because of this willingness to lend a hand, that his phone is constantly glued to his ear.
Peter has been fortunate to have a supportive family, all heavily involved in the business. With the addition of his two granddaughters, who will no doubt be learning to link sausages as soon as they can reach the bench, we as assured that Peter’s success within the industry and his business will continue for generations.
Peter, you are being recognised as a legend within the industry, congratulations on your remarkable achievements.